Privacy policy


National Army Museum Shop: Privacy Policy

Thank you for shopping with the National Army Museum. We value your privacy as a customer, and take great care to ensure the security of your transactions with us. We will treat all your personal information as confidential, complying with all applicable UK data protection and consumer legislation. 

This privacy policy explains how we use any personal information we collect about you when you shop on our website. For data protection purposes, the data controller is National Army Museum Trading Limited, whose registered office is at the National Army Museum, Royal Hospital Road, London, SW3 4HT. This policy should be read together with the National Army Museum's Privacy Policy, available on the Museum's website.


The legal basis and what information we collect

We collect information about you when you shop on this website, which will include your name, email address, billing address, delivery address, telephone number, product selections, credit card or other payment information and a password.

The legal basis for collecting this information is: Basis 6.1.b "processing necessary for performance of a contract."

Cookies on this website may also collect user information, such as information about where you are on the internet (eg. the URL you came from, IP address), your browser type, and the pages of our website that were viewed during your visit. Please see the National Army Museum's Privacy Policy for more details on Cookies used.

You should be aware that this site is monitored and may capture information about your visit that will help us improve the quality of our service.


How will we use the information about you?

We collect information about you in order to process and fulfil your order. We may also use the information for statistical or survey purposes to improve this website, for administrative purposes, to understand our audience better, and to notify you of products or special offers that may be of interest to you.

We may disclose the user information to the National Army Museum for their internal purposes, and for marketing and strategic development purposes. In the event that National Army Museum Trading Limited is acquired by a third party, personal data about customers will be regarded as one of the transferable assets.


How we keep your information secure

All information you provide to us is stored on our secure servers. Where we have given you, or you have chosen, a password which enables you to access certain parts of the website, you are responsible for keeping this password confidential.

We will do our best to protect your personal data, although we cannot guarantee the security of your data transmitted via the internet to our site; any transmission is at your own risk.


Communications from the National Army Museum

When you create a shopping account while ordering online you will be given the option to receive information from us, by post or email, about products, promotions or special offers which we feel may be of interest to you. In the event that you do not wish to be contacted for such purposes, please ensure that you do not tick the relevant box as you go through the registration process.

You may unsubscribe from our contact list at any time by replying to a promotional email by using the 'Unsubscribe' link or contacting us at [email protected]


Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated in May 2018 to ensure compliance with General Data Protection Regulations 2018. This National Army Museum's Privacy Policy, available on the Museum's website and to be read in conjunction with this privacy policy, was also updated in May 2018.

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